From emergency vehicle to fashion destination: The story of the Àmbulànce Boutique

From emergency vehicle to fashion destination: The story of the Àmbulànce Boutique Main Photo

29 Sep 2025


News, New Business, Business, Economic Development

If there’s a fashion emergency, there’s no need to be dramatic and call an ambulance — unless it’s the Àmbulànce Boutique.

That’s because the Àmbulànce Boutique isn’t like most ambulances. If someone is in need of medical attention and a fast ride to the hospital, this isn’t the vehicle they’ll want to board. But if they’re in the market for fashionable clothing and other trinkets, the Àmbulànce Boutique likely has what they need.

The boutique is owned by Madison Hoheisel. Its home base is in Pierz, but because it’s mobile, it can travel just about anywhere.

Click here to read the original article from the Morrison County Record.